SSKA Exec. Director’s Views on Changing Kiosk market
featured in Esprida™ podcast.

Santa Barbara, CA - May 29, 2007 - David Drain, Executive Director of the Self-Service and Kiosk Association said there is a distinct difference between two recent and leading industry shows. In an interview with 'Remotely Intelligent', a podcast produced by Esprida Corporation, Drain said "KioskCom in Las Vegas featured practical applications that have already been successful in the market while Kiosk Europe in Germany was trying to open people’s minds to all the possibilities that are out there."

The SSKA is the premier organization representing the industry's leading vendors and deployers. Drain visited both shows to meet key players in person and get a better sense of industry trends on two continents.

In a wide ranging discussion on the nature of both the North American and European markets, Drain talked about the most interesting new applications he saw, cultural differences between the two markets and the role his organization hopes to play in Europe.

As for where the self-service industry is heading, Drain said “I really think that many companies, especially retailers, are not asking themselves if they should implement customer facing technology, but when and how.”

For more on David Drain’s insights on both the North American and European self-service markets, listen to the full interview at http://www.esprida.com/newsroom/podcast.

About Esprida Corporation

Esprida is an innovator in the development of device management solutions. Esprida offers an enterprise solution that enables businesses to manage and control networks of devices in diverse locations from a Web browser. Esprida Enterprise™ delivers device-generated intelligence and device-oriented analytics to maximize availability, enhance the user experience, increase revenue and transform business strategies and operations. Esprida Corporation is a privately held company with offices in the U.S. and Canada.

For further information contact:
A. Parray
Marketing and Communications
905-629-0455
marketing@esprida.com

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