Esprida™ Technology Revolutionizes Retail Consumer
Marketing Network
Santa Barbara, CA August 16, 2006 - Esprida Corporation, a leading provider of remote management solutions, is pleased to announce the launch of another Esprida-powered solution:
Healthnotes LiveConnect, a global, in-store consumer marketing network of touchscreen kiosks, designed specifically for supermarket, pharmacy, and natural product retailers.
Esprida developed Healthnotes LiveConnect—a secure, Java™-based, enterprise solution, compatible with a broad range of IT infrastructures—in conjunction with Healthnotes, Inc.
to manage thousands of devices networked in retail locations worldwide. "We're pleased to be part of an offering that delivers the most reliable and up-to-date health and wellness
information to consumers. Esprida software brings expanded functionality to Healthnotes Connect™ that supports timely delivery of seasonal product information and opportunities
for retailers to promote their products and services more efficiently," said Anila Jobanputra, President of Esprida Corporation.
Retailers benefit from increased sales and lower costs for managing their Healthnotes Connect implementation by using key Esprida functionality, including:
* Automated and timely delivery of application, content, and promotion updates to all locations
* Remote monitoring and managing provides maximum uptime with minimal impact on IT or store-level staff
* Regular reporting on system and network health
* On-demand analytics for insights into consumer interests and behavior, store-level to chain-wide
Healthnotes LiveConnect is a secure networking solution that helps retailers successfully manage and optimize multi-store deployments of Healthnotes Connect, a storewide marketing
solution that guides consumers at the point of decision with relevant, up-to-date product information, including recipes, foods, OTCs, and supplements, as well as promotions and
touch-to-print coupons.
"We're proud to work with Esprida to support our vision of providing up-to-date health and wellness information and on-demand coupons and seasonal promotions to supermarkets,
pharmacies, and natural product stores," stated Dr. Skye Lininger, Healthnotes President and CEO. "The solution gives retailers a unique marketing vehicle to target consumers at
the point of decision, while providing ease of management and valuable analytics and consumer insights."
About ESPRIDA Corporation
Esprida is an innovator in the development of device management solutions. Esprida offers an enterprise solution that enables businesses to manage and control networks of devices
in diverse locations from a Web browser. Esprida Enterprise™ delivers device-generated intelligence and device-oriented analytics to maximize availability, enhance the user experience,
increase revenue and transform business strategies and operations. Esprida Corporation is a privately held company with offices in the U.S. and Canada. Web Site: www.esprida.com
For further information contact:
A. Parray, Marketing and Communications, 877-267-4968, marketing@esprida.com
About HealthNotes, Inc.
Healthnotes, Inc. was founded in 1987 on the premise that informed consumers become loyal customers. Healthnotes drives more than 50 million consumer visits annually across thousands of
retail locations and Web sites worldwide, including six of the top seven U.S. grocery retailers. Healthnotes solutions empower consumers to make educated decisions and drive product sales,
both in-store and online. Web Site: www.healthnotes.com
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