Retailers know that maximizing ROI per square foot is the key to success. That’s why many retailers are turning to self-service devices and
kiosks, powerful tools for engaging customers and improving sales and service. But self-service devices do little for ROI if they're not up-to-date
and running reliably. That's where Esprida can help.
Whether you have rolled out a kiosk program or are in the process of establishing one, Esprida Enterprise is the smarter way to manage your
self-service kiosks and other devices. Fully customizable, Esprida Enterprise allows you to rapidly deploy, manage, and update self-service devices
while minimizing your IT infrastructure and service operation costs.
With Esprida Enterprise, you cut IT and maintenance costs, update kiosks patches, promotions and product information, ensure your self-service
devices are ready for business, and accurately measure ROI with customized reports and sophisticated business intelligence.
Why install Esprida Enterprise?
Whether you are a retailer managing your own kiosk system or providing customers with access to kiosks from a number of vendors, a Systems
Integrator managing a variety of self-service networks, or a retail supplier operating a fleet of kiosks in a variety of retail outlets, you are
faced with a number of challenges that Esprida Enterprise allows you to meet – quickly and cost-effectively.
Esprida Enterprise helps you reduce internal development time, cut operational costs, go to market faster, and update and customize content more
efficiently. The Esprida Enterprise Reporting Framework lets business stakeholders monitor key operational performance indicators and make decisions
based on business intelligence.
Once installed, Esprida Enterprise enables you to:
Esprida Enterprise™ in Action
Increase Profitability through better oversight
Like many other self-service device application vendors, photofinishing companies require retail staff to perform routine maintenance operations
on their equipment. For example, someone must turn a kiosk on in the morning and off at night, run a maintenance test routine every week, and ensure
the network is configured correctly.
Generally, these actions are not part of the core responsibilities of retail staff. If these routine tasks are not performed, the implications can be
tremendous. A kiosk that is not turned on produces no revenue. If maintenance tasks are not performed, a kiosk might experience avoidable downtime.
Photofinishing companies with remote monitoring systems in place can identify which stores are performing these tasks and which ones are not, and
take any required action. Companies that have implemented remote monitoring have seen a 30% jump in maintenance tasks (which in turn improves the
longevity of processing machines), and a 12% jump in revenue because machines were turned on earlier in the day.
Eliminate Work Through Remote Automation
Kiosk vendors often require retailers to perform tasks to update the system. For example, if there is a promotional update, the kiosk vendor will
send a promotional CD to each store, and the store manager needs to ask an employee to run the CD on each machine in the store.
This can be a cumbersome task to manage. Keeping track of application upgrades, software patches, advertising updates can be a massive exercise of
asking store managers across the region "Did you run the CD yet?". There could be problems with the CD delivery or with finding someone who has time,
and knows how to configure and test the new software. There could be incompatibility issues between the CD and the application version or other problems.
Troubleshooting errors requires dispatching a technician to the retail outlet, which can expensive to resolve.
Remote management and remote updates save retailers time because they do not have to ask employees to update systems. In addition, the vendor
can remotely troubleshoot most problems, keeping overhead to a minimum. If a technician needs to be dispatched, he can be armed with the latest
remote diagnostic data.
Insight into Profitability
Many retailers have kiosks equipped with a full line of products from a vendor. Retailers typically get performance metrics from retail POS systems,
providing them with high-level profitability information of each kiosk and comparisons to past performance and other stores.
The problem arises when sales fall. A high-level understanding does not allow a retailer to respond. In a photofinishing kiosk, for example,
photo sales could have fallen because the manager was sick, a kiosk was down, print sales were poor, or for a variety of other reasons. The business
intelligence collected by Esprida Enterprise remote monitoring of photo center kiosks includes a detailed breakdown of which products are selling,
which are not, and how seasonal kiosk promotions are working.
Improve Efficiency of Retail IT Departments
Office supply retail chains often have roaming technicians who are responsible for addressing general IT issues within a regional set of stores.
Their tasks may include installing/maintaining anti-virus software on desktop computers, configuring routers, and working with third party product
vendors to provide equipment support.
The introduction of a remote management system gives a dispersed technical team clearer and common visibility across multiple device platforms.
They gain efficiency by using remote diagnostics and remote control features, and avoid onsite service visits unless they need to resolve specific
hardware problems. In addition, by enabling retailers to monitor SLAs and corporate standards compliance, remote management systems also puts more
power into the hands of retailers working with vendors who manage their own equipment.
Retail PCI Compliance Management
Retailers must be PCI compliant. Retail equipment must be retail-hardened and tamper proof if are on the same network even if they use touch
credit cards. As retailers manage self-service equipment, they often struggle to be compliant and maintain a cost effective solution while
managing large infrastructure that spans disperse locations.
Esprida Enterprise, in partnership with the SolidCore, can be used to implement a cost-effective solution that will provide PCI compliance
benefits as well as asset management features and many of the other retail value propositions mentioned above.
